Video of Thompson discussing some of the claims in his book with Andrew Keen of TechCrunch TV (10 minutes). Video interview about the book on Huffington Post (12 minutes).
Compose introductions that provide context and make the readercare. See They Say p. 23 for ideas.
“Orient” the reader by reminding her of the context/rhetorical situation. (The rhetorical précis described on page 17 of the reader can help with this.) Use of metadiscourse can also help (see They Say 306). See outline for introduction.
Use the language of argument and analysis (See They Say p. 39)
Master the art of quotation (become a “quote-ninja”). See They Say chapter 3 (p. 42)